How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.

The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.

The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.

Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

Homeschoolers have gotten their share of bad coverage in the media and in popular culture in the last few years. The publicity on homeschooling runs from atrocious mischaracterization to humorously stereotypical.

The public schools are beyond repair. If it is not practical to replace the current system, then at least let those alone who wish to homeschool. Hassle them not. Instead, encourage them and help them. Parents who homeschool their children have three basic complaints against public schools: the lack of academic rigor, the number of maladjusted graduates, and the anti-religious atmosphere. Homeschool advocates claim that homeschooling overcomes these problems. They argue that no matter whether the educational philosophy one holds is that schooling prepares for life or schooling is life, the homeschooled do better. Proponents also claim that private schools are nearly always similar to public schools, so the fundamental criticisms of public schools apply to private schools also, although to a lesser degree.

It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.

Many homeschoolers are confronted with negativity. Heated debates on public education, religion and politics can be incited. Facing arguments on socialization, teacher qualifications and homework are not uncommon. There will always be naysayers. You simply cannot please everyone all the time, especially when you make important family decisions. It is best to convey your decision with confidence and let the act of homeschooling tell the rest of the tale.

If you’re looking for a way to provide a service for homeschoolers in your community, consider becoming a liaison between your library and homeschoolers. Create activities and events for a homeschool audience. Help establish a homeschool resource center within the library. Coordinate with the library to have a Homeschool Day. Help the library find volunteers. Be an intermediary between the homeschool community and the library. And support your library's budget needs.